REAL LUXURY is a luxury and sports car rental company located in Italy between Siena and Florence, the headquarter is in the heart of Chianti, a famous area for the production of Chianti Classico red wine, full of breathtaking landscapes, warm people and great food. An ideal place to be lived in and admired in all its beauty on board of one of our Top Cars.
The founding members of REAL LUXURY have been operating for years with passion and success in the luxury car rental sector in Italy, the French Riviera, Switzerland and in the international Top Car, Ferrari Tour and Incentive rental scene.

Individual Ferrari tours
The individual Ferrari Tour is an unforgettable experience that combines the best of Made in Italy with the assistance of your Tour Director.
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Special 5 Star Tour
Come and discover the beauties of Italy driving one of the last models produced by Ferrari or Lamborghini for 7 days in the most beautiful places we have selected for you.
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Incentive
Do you need to organize a private event for your company and want it to be unique and unconventional?
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Initiatives and Tours
TOP CAR PREVIEW
Ferrari 488 Pista
Rent, Hire your new Ferrari 488 Pista the agressive version of the 488 GTB, with its twin-turbo 3.9-liter V-8 located behind you.
Mercedes GLC Coupe
Rent/Hire The 2017 Mercedes GLC Coupe AMG Coupe is a different car. Engine twin-turbo 3.5-litre V6.
Mercedes AMG GT
Rent/Hire the new Mercedes AMG GT is a sports not exaggerated in size (454 cm long).
Ferrari F12 Berlinetta
Rent/Hire your Ferrari F12 Berlinetta in Italy With its 740 CV at 8250 rpm,
SUPERCAR BLOG AND MORE

One of the things we love most is making our guests discover Italy, among all its most magical...

One of the bluest islands in the Mediterranean, set between the reflections of the sea and the...

In questo intervista realizzata, Andrea Becciolini CEO della Real Luxury racconta la sua storia, a...

The small and the big screen are some of the most powerful communication tools and it is clear...

On June 16, 2022 Ferrari once again amazed the world with some important announcements during its...

Lake Como is one of the most beautiful lakes in Italy and also one of the most fascinating and...


Customer: HP Event Date: 25-29 Maggio 2017 Place: Toscana Chianti & Val D'Orcia Area: Countryside Participants: 10 Ferrari...

Customer : HP Event Date: 08 Luglio 2015 Place: Val Gardena - Canazei Area: Mountain Participants: 30 18/5000 Ferrari...

One of the most beautiful news of this spring is the launch of Maserati’s new gem: the MC20 Cielo, a...

Customer: MGS MAROCCO Event Date:16-20 Novembre 2017 Place: Milano, Lago di Como, Alba, Langhe Area: Countryside Participants: 24 Ferrari...

“Unique” in name and facts, the new Ferrari jewel is a new one off built on commission from a client.
















The Italian Alps are some of the most incredible scenery in the world with high rock peaks,...

One of the most special experiences that can be done to appreciate Italian beauty from an unusual...

Last May in Milan the Ministry of Tourism and ENIT launched the international tourism promotion...

History, speed, beauty and excellence are the words that best describe the Mille Miglia, the most...

Those who know me know that food and wine for me and Real Luxury (www.realluxury.it) plays a major role...

Last April Dubai was once again the scene of a unique event, a record that blends the world of...

Italy is a unique succession of scenic roads and postcard sceneries and driving through its hills,...

Customer: TOYOTA GT86 Event Date:01- 04 Maggio 2015 Place: Toscana - Chianti & Val D'Orcia Area: Countryside Participants: 24 Ferrari number:...