Emilia-Romagna is universally recognized as the "Motor Valley", a region unique in the world for its extraordinary concentration of prestigious car brands. Ferrari, Lamborghini, Pagani, Maserati and Ducati have their roots here, making this area an essential destination for motor enthusiasts and those seeking an exclusive and refined experience. Traveling through the Motor Valley on board a supercar means immersing yourself in the history and innovation of motoring, crossing suggestive landscapes and visiting the symbolic places of these legendary car manufacturers. This is precisely why Real Luxury offers a Motor Valley tour in a supercar among its luxury experiences in Bologna! In this article we will take a short virtual journey through some of the unmissable stops during a Motor Valley Tour in a supercar!

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Real Luxury, for over 10 years now, organizes throughout Italy tours in Ferrari and other supercars to discover the territory in an exclusive and authentic way. Thanks to the deep knowledge of the territory, it always manages to include in its routes stop excellence. Some of the stops that are always among the most appreciated by guests from all over the world are those food and wine; not only gourmet restaurants but also local companies that with their simplicity and dedication carry on a production of the highest quality that is the maximum expression of Italian culinary culture. Today we want to dedicate this article to a tour of this kind in the region where Real Luxury was born, namely Tuscany. A supercar tour through the hills of Tuscany with local food and wine stops perfectly combines luxury sports cars to discover the authentic gastronomic excellence of the area. The suggested stops in this itinerary are just some examples of the many realities of excellence of the territory and tell the story of local producers who stand out for the extraordinary quality of their products. These are not always elegant destinations, but genuine realities that enhance the craft traditions of the Tuscan countryside.

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Rome, with its ages of history and unparalleled charm, is undoubtedly the beating heart of Italian tourism, alongside the country’s other great art cities. However, visitors to the Eternal City often focus exclusively on its urban wonders, unaware that Rome is located in Lazio, a region full with hidden treasures and breathtaking landscapes waiting to be discovered. Even a day trip from Rome is enough to get a taste of these beauties. Real Luxury adds a touch of exclusivity by offering a Ferrari tour departing from Rome to explore some of Lazio’s highlights, leaving the city’s hustle and bustle behind. In this article, we take you to three perfect destinations for a one-day Ferrari trip from Rome!

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Exploring Tuscany behind the wheel of a Ferrari combines the timeless charm of this region with the power and elegance of the world’s most iconic supercars. With Real Luxury, every tour is fully tailored, allowing clients to customize every detail of their journey. Starting from the hotel or resort of your choice, the Real Luxury team organizes an exclusive itinerary through Tuscany’s most enchanting villages. Today, we present 10 must-visit villages in Tuscany to help you plan your stay and, perhaps, discover some of them aboard one of our iconic Ferraris!

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In recent years, the supercar industry has undergone a significant evolution, driven by advanced technologies and an increasing focus on sustainability. Electric supercars represent a fusion of high performance, luxury design, and reduced environmental impact, gaining a more prominent position in the global market.

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Luxury, elegance, and exclusivity come together in a unique experience that Real Luxury offers its clients in collaboration with its historic partner Fly Tesla. The panoramic helicopter transfer from Rosewood Castiglion del Bosco to Ornellaia Estate is one of the most exclusive experiences that can be lived in Tuscany. Not just a simple transfer, but a true journey through the heart of Tuscany, allowing guests to enjoy breathtaking views, appreciate the region's wine culture, and experience unique moments away from mass tourism. Already in 2024, this tour has been carried out several times and has been highly appreciated by guests for its exclusivity.

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Winter in the Dolomites represents a unique experience, combining breathtaking landscapes and exciting activities. Real Luxury offers four extraordinary experiences, perfect for those seeking a mix of adventure, luxury, and comfort. These activities provide the opportunity to explore the Dolomites in an exclusive way, creating unforgettable moments in one of the most stunning mountain destinations in the world. 

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Luxury tourism in Italy continues to evolve, and projections for 2025 indicate a strong growth in interest toward destinations that combine authenticity with high-end services. High-end travelers are showing a clear preference for luxury hotels and emerging destinations, as long as they offer authentic and personalized experiences. Real Luxury positions itself as the perfect expression of this trend, thanks to its exclusive and authentic experiences organized across Italy, from the most famous places to the most niche ones. There is a noticeable shift in preferences toward less crowded locations, allowing travelers to enjoy moments of exclusivity and relaxation away from mass tourism. This more refined approach not only applies to destinations but also to how they are experienced. From north to south, Real Luxury has selected five places where high-end tourism is expected to grow significantly in 2025! 

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